Khais by NK — beauty , but make it ours

Okay so here's the tea 

It all started on YouTube. Nishoo Khan had this one dream stuck in her head — build a beauty brand for her people. Not a copy-paste of international brands, but something that actually gets us. Our skin. Our shades. Our vibe.

Because let's be real — we deserved better. More modern products, formulas that actually work, packaging that doesn't feel like an afterthought. So that dream turned into Khais by NK.

And here's a fun fact for you: "Khais" is a Pashto word that literally means beauty. Fitting, right? That's the whole brand in one word.

The Origin Story

The formulas, the testing, the packaging — all of that kicked off back in 2021. But our first baby to actually hit the shelves? The iconic Bomb.com lipsticks, launched in 2023. Everything since then has just been us leveling up.

Let's Talk Production (No cap, Full transparency)

We keep it 100% real with you: our production happens in China. Filling used to be done locally, but with inflation hitting everyone hard, we moved the whole process there to keep quality high and prices fair.

Here's how it actually works — two separate companies, everything customized from A to Z. We develop our own formulations exactly to our spec, then send them off to be filled. Every step is intentional.

And honestly? This is normal in the beauty industry. Brands like Charlotte Tilbury and MAC — yes, the premium ones — also manufacture in China. A LOT of global brands do. Where it's made doesn't determine the quality — how it's made does. And we hold ourselves to that standard, always.

What we actually stand for:

  • We were the first in Pakistan to drop airbrush foundations that actually work across all skin tones — including the deeper shades that were nearly impossible to find here before us.
  • We created mix-and-match foundation bundles so you can actually find your perfect shade instead of settling.
  • We kept prices affordable because good makeup shouldn't be a luxury only some people can access.

At the end of the day, everything we make comes from love for our community. Our goal isn't complicated — beauty should work for every skin tone, every skin type, and be available to everyone. That's it. That's the mission.

Khais by NK — beauty that finally looks like us.